Hwy1’s exhaustive, project-specific approach to the product life cycle ensures that ideas, opportunities, and financial returns are fully realized. This approach comprises:
Production Methodologies
Hwy 1 staffers have considerable experience working within the production organizations of Ubisoft, Eidos, Konami, and EA. Best practices learned through years of experience are applied to each project.
Game Design
The Hwy1 team has extensive experience working with literally thousands of products. Hwy1 can actively deconstruct and augment gameplay mechanics in order to deliver a fun, well-balanced game.
Creative Direction
Hwy1 works with the developer and publisher to make certain that all stylistic elements of the game remain on target; contract artists, style guides, and deep reference materials ensure that the final product embodies the intended “look and feel.”
Product Positioning
Today’s publishers are more interested in “why” a game is than “what” a game is. Hwy1 can ensure that a product’s relevance is both fully realized and effectively communicated to all stakeholders in the product.
Licensing
Experience with licensed products allows Hwy1 to identify strong potential licenses as well as develop and manage games that best embody the core-values of licensed property.
External Relations
Hwy1’s years in the video game industry afford us heightened visibility on potential opportunities as well as access to both partners and individuals that can improve the chance of a product’s success.
Financing
Highway 1 works with developers and publishers within the traditional publishing model. Highway is currently evaluating options to offer alternate financing for developers seeking to maximize their returns on their development effort.
Ultimately, Highway 1 will offer a suite of financial solutions on a product-by-product basis, ranging from early-stage angel financing of an idea to more mature methods such as completion bond financing.
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