is the interactive entertainment industry’s
premier independent production company, specializing in design and
management of high-quality video game titles for publishers in the
console and online gaming market.
Know-how
Hwy1’s industry understanding is informed by a breadth of experience
encompassing product development, publishing, licensing, market analysis,
console manufacturing, and marketing.
Experience
Hwy1 staffers collectively share over 50 years experience in
business development, internal/external game development, product
positioning, and account management, working
with industry heavyweights such as Sony Computer Entertainment,
Electronic Arts, Ubisoft,
Eidos, and Konami.
Vision
Hwy1’s broad experience with the video game industry’s
highest-regarded companies gives Hwy1 exceptional visibility on strategic
titles that will attract tomorrow’s consumer, coupled with the
industry knowledge and contacts to start those titles today.
Aligned
Hwy1 works with all project partners for the duration of the development,
release and support of the game, not merely through “signing
the deal.” By aligning the interests of all parties and balancing
those interests throughout the development cycle, Hwy1 ensures that
everyone: developers, publishers, console manufacturers, and consumers,
are satisfied with the final product.
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