Having worked in creative, business, and
managerial roles for some of the industry’s leading companies,
Hwy1’s co-founders recognized the simple yet profound need to:
• Help developers bring innovative titles first to publishers, then
to consumers
• Bring publishers saleable, cutting-edge content with an eye
towards managing risk
On one end of the spectrum, we work very closely with
development partners to evaluate their specific technology
strengths, creative interests, and corporate goals. Hwy 1’s
experience in both internal and external development, allows for a
unique perspective to share with our development partners and an
appreciation for the publishing realities of the business.
On the other end, we work with all major publishers to identify
potential needs in their catalog and opportunities in the
marketplace. Among the biggest challenges faced by publishers is in
developing quality, innovative content. Consequently, publishers are
often forced to invest in the production of many sub-standard
creative ideas in hopes of landing one or two big “hit” games.
To mitigate the development risk to publishers, Hwy 1 develops a
business plan for each title with marketing, risk assessment,
promotions, and business development analysis in the forefront. We
also work closely with publishing marketing groups while leveraging
our relationships with hardware manufacturers, industry
publications, and other media in an effort create buzz for
Hwy1-supported titles
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